Purpose
The Foundation is not the beneficiary of this service. It is the seller.
Most cause-marketing asks you to trust a promise: buy this, and a company will later donate something to a charity. This is structured differently, because that gap is exactly where these arrangements lose their credibility.
The Legacy Foundation operates Plus One, Properly under its own name. It takes your payment. It appears on your card statement. It issues your invoice and any refund. It records the entire stated professional fee as its own revenue. There is no intermediate company and no later transfer to wonder about.
The structure
Four facts, in plain terms.
- 01
The Foundation is the legal seller.
The Legacy Foundation, a New York 501(c)(3) public charity, EIN 20-4557510, operates this service under the trade name Plus One, Properly. Your agreement is with the Foundation.
- 02
The founder receives nothing.
He performs every accepted engagement personally and takes no compensation attributable to it. That is the point of the arrangement, and it is documented in the Foundation’s governance records rather than merely asserted here.
- 03
One hundred percent of the professional fee is Foundation revenue.
One hundred percent of each stated professional service fee is paid directly to and recorded as revenue by The Legacy Foundation. As with any Foundation activity, ordinary payment-processing and operating costs may be paid from Foundation funds. This does not mean every dollar goes directly to programs, and it excludes taxes, refunds and third-party expenses.
- 04
This is a purchase, not a donation.
The Foundation treats the professional fee as payment for services and will not issue a charitable-contribution acknowledgment for that fee. Individual tax treatment may vary; consult your tax adviser.
Why it reads this way
Being precise about tax is not a hedge. It is the whole argument.
It would be easy, and wrong, to describe your payment as a donation. When you buy something and receive real value for it, that payment is generally not a charitable contribution — and a charity that blurs this does its supporters a genuine disservice.
So the language stays exact. You are buying a service. The Foundation is selling it and keeping the revenue. You are supporting the Foundation by that purchase. All three are true at once, and none of them requires the word “donation” to be meaningful.
A separate gift
Entirely optional. Genuinely separate.
An additional gift is entirely optional and does not affect acceptance, availability, priority, duration or the services provided. The Legacy Foundation will issue a separate acknowledgment for any additional gift in accordance with applicable law.
If you later choose to make one, it goes through the Foundation’s ordinary donation process, is recorded separately from your engagement, and is acknowledged in the normal way. Buying an engagement never places you on a donor list.
Next
See the rest privately.
The complete profile, the full fee schedule and the engagement terms are shared after a single email verification. It takes about a minute, and it does not subscribe you to anything.